Bitcoin.diy Rating
Best for European DCA, self-custody built in, Bitcoin-only
Fees
6/10
0.9% + spread; 3% extra for cards
Security
8/10
Swiss + MiCA regulated
Ease of Use
9/10
Cleanest European BTC app
Self-Custody
9/10
BTC goes straight to your wallet
Relai is the European answer to River. A Bitcoin-only app, built in Switzerland, that sends every purchase straight to a wallet you control. No altcoins. No custodial traps. No exchange account you need to remember to withdraw from. You buy Bitcoin, and it lands in your self-custodial wallet within minutes.
Founded in 2020 in Zurich, Relai has quietly grown into one of Europe's most popular Bitcoin apps. Over 500,000 downloads. More than $1 billion in total transaction volume. A $12 million funding round closed in late 2024. And a 4.6-star rating across 100,000+ App Store reviews. For a company most Americans have never heard of, those numbers speak for themselves.
We tested Relai across buying, selling, auto-DCA, Lightning, and the self-custody experience. Here's exactly what works, what doesn't, and whether it deserves your euros.
What Is Relai?
Relai is a Swiss Bitcoin-only mobile app that lets you buy, sell, and auto-invest in Bitcoin with self-custody baked in from the start. No exchange account. No withdrawal process. When you purchase Bitcoin on Relai, it goes directly into a wallet controlled by a 12-word recovery phrase that only you have.
Think of it as the European equivalent of River. Both are Bitcoin-only. Both reject the altcoin casino model. Both prioritize getting Bitcoin into the user's own custody as quickly as possible. The key difference is geography: River serves the US, Relai serves Europe and Switzerland.
The company was founded by Julian Liniger and Adem Bilican in Zurich. Their pitch from day one was simple: buying Bitcoin in Europe shouldn't require an exchange account, a trading interface, or a finance degree. You should be able to open an app, tap "buy," and have Bitcoin land in your own wallet. That's exactly what Relai does.
Relai isn't trying to be Kraken. It doesn't have an order book, trading pairs, margin accounts, or 200 different tokens. It sells Bitcoin. That's the whole product.
Availability: Relai operates in 23 European countries including Germany, France, Italy, Spain, Austria, Belgium, Netherlands, Portugal, Finland, and Ireland, plus Switzerland. The iOS app is on the App Store in 6 of those countries; the Android version covers all 23. Not available in the US, UK, or outside Europe.
What Does Relai Actually Cost?
Relai charges a 0.9% service fee per transaction when you use a referral code. Without one, it's closer to 1.5%. On top of the service fee, Relai applies a small price spread to all trades. So the real all-in cost is closer to 1.1-1.3%, depending on market conditions.
Important: card fees are steep. Credit cards, debit cards, Apple Pay, and Google Pay all add a 3.0% processing surcharge on top of the service fee. That pushes a card purchase to roughly 3.9-4.3% total. Stick to SEPA bank transfers. No extra charge.
There's also a zero-fee promo for the savings plan: your first 100 CHF or EUR each month has no service fee when you set up a recurring monthly order. One-time purchases don't qualify. So if you DCA 100 EUR monthly via the savings plan, you pay only the spread.
Let's be honest about the competition. Even at 0.9% service fee, Relai is more expensive than most alternatives. Here's how it stacks up (service/trading fees only, excludes spreads on all platforms):
| Platform | Fee | €500 Buy | €12K/Year DCA |
|---|---|---|---|
| Relai (with referral) | 0.9% | €4.50 | €108 |
| Kraken Pro | 0.26% | €1.30 | €31.20 |
| River (US only) | 0% | €0 | €0 |
| Strike | ~0.3% | €1.50 | €36 |
| Pocket Bitcoin | ~1.5% | €7.50 | €180 |
* All platforms also apply a price spread. Figures above reflect advertised service/trading fees only. Relai's total cost including spread is likely 1.1-1.3% via SEPA. Card purchases add 3.0% on top.
On pure fees, Kraken destroys Relai. You'd save €76.80 per year on a €12,000 DCA budget by using Kraken Pro instead. And Strike at ~0.3% is also significantly cheaper.
So why would anyone use Relai? Two words: self-custody. On Kraken, your Bitcoin sits on the exchange until you withdraw it. On Relai, it goes to your wallet automatically. You're paying the 0.9% fee for the convenience of never having to think about withdrawals. For many people, that trade-off is worth it.
The 100 EUR/month free promotion also helps. If you're DCA-ing 200 EUR per month, you're only paying 0.9% on half of it. That brings the effective annual cost down meaningfully for smaller buyers.
How Does Self-Custody Work on Relai?
This is Relai's biggest selling point. And it's genuinely well done.
When you first open the app, Relai generates a 12-word BIP-39 recovery phrase. This phrase controls your Bitcoin wallet. Relai never sees it, never stores it, and can't access your funds. Every Bitcoin purchase flows directly from Relai's liquidity provider to the wallet address derived from your seed phrase.
Your Keys, Always
Relai generates a 12-word seed phrase on your device. They never touch your private keys.
Direct to Wallet
Every purchase goes straight to your self-custodial wallet. No withdrawal step needed.
Full Portability
Your seed phrase works in any BIP-39 wallet. You are never locked into Relai.
The practical upside is huge. On most exchanges, you buy Bitcoin and then need to remember to send it to your own wallet. Most people forget. Or they tell themselves they'll do it later. Then the exchange gets hacked, goes bankrupt, or freezes accounts. We've all watched this play out with FTX, Mt. Gox, and Celsius.
Relai removes that failure point entirely. There's no "send to wallet" step because the Bitcoin never touches an exchange wallet in the first place.
One important caveat: your phone holds the keys. If you lose your phone and didn't write down your recovery phrase, your Bitcoin is gone forever. Relai prompts you to back up your seed phrase, but it's on you to actually do it. For larger amounts, we strongly recommend moving your Bitcoin to a hardware wallet for proper cold storage. A phone wallet is convenient. It's not a vault.
Can You DCA on Relai?
Yes, and this is where Relai really shines. The auto-invest feature lets you set up recurring Bitcoin purchases on a daily, weekly, or monthly schedule. Pick your amount, pick your frequency, and Relai handles the rest. Every purchase goes straight to your self-custodial wallet without any action from you.
For European Bitcoiners, this is a big deal. Most DCA strategies involve buying on an exchange and then remembering to withdraw. Relai collapses both steps into one. Set it and forget it. Your Bitcoin accumulates in your own wallet while you go about your life.
Relai DCA at a Glance
- + True set-and-forget: buys land directly in your wallet
- + Daily, weekly, or monthly schedules
- + Minimum 50 EUR per purchase
- + Supports SEPA, cards, Apple Pay, Google Pay
- ~ 0.9% fee is higher than Kraken or Strike for DCA
- - No option to DCA directly to a hardware wallet address
One nuance: for one-time purchases, Relai may let you send Bitcoin directly to an external wallet address. But recurring DCA orders go to Relai's built-in wallet. If you want your stack on a hardware wallet, you'll need to manually sweep periodically.
We recommend letting your Relai wallet build up for a month or two, then sweeping to cold storage in a single transaction. Keeps on-chain fees low and your stack secure.
Is Relai Safe?
Short answer: yes, with caveats.
Relai operates under two regulatory frameworks. In Switzerland, it's registered with the VQF, a self-regulatory organization approved by FINMA (Switzerland's financial regulator). For EU operations, Relai holds a MiCA license through the French AMF (Autorité des marchés financiers). That dual setup gives it a stronger regulatory footing than most European crypto apps.
The self-custodial model adds another layer of safety. Because Relai never holds your Bitcoin, there's no exchange wallet to hack. Your coins live on your device, protected by your seed phrase. Even if Relai gets breached, your Bitcoin isn't sitting in their hot wallet.
Since October 2024, full KYC is mandatory. That means Relai has your identity on file. Some Bitcoiners won't love that. But MiCA compliance basically made this unavoidable for any regulated EU crypto service. If you want zero-KYC Bitcoin, you'll need peer-to-peer options, which come with their own trade-offs.
One flag worth mentioning: there are Trustpilot reviews from users who experienced account lockouts during the KYC transition. Some reported delays in getting verified, and a few had accounts frozen temporarily. These appear to be growing pains rather than systemic issues, but it's something to know about before you move significant amounts through the app.
What's the Buying Experience Like?
Clean. Really clean. Relai has the best onboarding of any European Bitcoin app we've tested.
Download the app. Complete KYC (takes a few minutes with a photo ID). Link a payment method. Tap "Buy Bitcoin." Enter an amount. Confirm. Done. The Bitcoin shows up in your wallet within minutes for card payments, or within a day for SEPA transfers.
Payment flexibility is strong. Relai supports bank transfers (SEPA), credit and debit cards, Apple Pay, and Google Pay. That's more options than most Bitcoin-only apps offer. Pocket Bitcoin, for comparison, only supports bank transfers.
The app interface shows your wallet balance, transaction history, and the current Bitcoin price. There are no charts, no order books, no candlestick patterns. If you want to place a limit order or analyze price action, use Kraken. Relai is for buyers, not traders.
Sell functionality arrived in 2025. You can now sell Bitcoin from your Relai wallet and get euros or Swiss francs sent to your bank account. Before that, selling meant transferring Bitcoin to a separate exchange. Having buy and sell in one app makes Relai a complete on-ramp and off-ramp for the first time.
For high-volume buyers (over 100,000 EUR), Relai offers "Relai Private," an OTC service with personal support and potentially better rates. Most users won't need this, but it's there if your stack warrants the white-glove treatment.
The biggest limitation is no desktop access. Mobile only. If you want to manage larger purchases from a computer, Relai can't help you.
Does Relai Support Lightning?
Yes, but it's relatively new. Relai added a Lightning wallet in late 2024, bringing instant, low-fee Bitcoin transfers to the app.
You can send and receive sats over Lightning directly from Relai. The integration works for basic use cases: sending Bitcoin to friends, paying Lightning invoices, and moving small amounts between wallets quickly. Fees are fractions of a cent.
That said, Relai's Lightning isn't in the same league as Strike. Strike was built around Lightning from the ground up. Relai added it as a feature on top of their existing on-chain wallet. For casual Lightning use, Relai is fine. For anyone who sends or receives Lightning payments daily, Strike is still the better tool.
The Lightning wallet is a nice addition, not a reason to choose Relai. You choose Relai for self-custodial DCA. The Lightning support is a bonus.
Pros and Cons
✓ What Relai Gets Right
- True self-custody from purchase. Bitcoin goes to your wallet instantly. No withdrawal step, no exchange risk.
- Best European DCA experience. Set a recurring buy and your Bitcoin stacks itself. Beautifully simple.
- Bitcoin-only. No altcoins, no distractions. Relai is focused and opinionated about what matters.
- Swiss + MiCA regulated. Dual regulatory framework gives real legal protection.
- Excellent payment options. SEPA, cards, Apple Pay, Google Pay. More than most Bitcoin-only apps.
- 4.6-star App Store rating. 100K+ reviews. Users genuinely like this app.
✗ Where Relai Falls Short
- Higher fees than alternatives. 0.9% with referral is 3x more than Strike and nearly 4x more than Kraken Pro.
- Mobile only. No desktop app, no web interface. Everything lives on your phone.
- Full KYC mandatory. Since October 2024, there's no way to buy without identity verification.
- Recurring DCA goes to built-in wallet only. One-time buys may go to an external address, but auto-invest lands in Relai's wallet. Manual sweep to hardware needed.
- Some account lockout reports. Trustpilot reviews mention freezes during KYC transitions.
- Lightning is basic. Functional but not in the same league as Strike's implementation.
Relai vs River vs Strike vs Pocket Bitcoin
Four Bitcoin-only apps, each with a different angle. Here's how they compare:
| Feature | Relai | River | Strike | Pocket BTC |
|---|---|---|---|---|
| Best fee | 0.9% | 0% | ~0.3% | ~1.5% |
| Self-custody | Built-in | Withdraw needed | Withdraw needed | Built-in |
| Auto-DCA | Yes | Yes | Yes | Yes |
| Lightning | Basic | Yes | Native | No |
| Europe available | Yes | US only | 100+ countries | Yes |
| Payment methods | SEPA, Cards, Apple/Google Pay | ACH, Wire | Bank, Debit | SEPA only |
| KYC required | Yes | Yes | Yes | Partial |
| Desktop app | No | Yes | No | Web only |
For Europeans, the real choice is between Relai and Strike. Relai wins on self-custody (automatic, no withdrawal needed). Strike wins on fees (~0.3% vs 0.9%) and Lightning. If self-custody convenience matters most, pick Relai. If low fees and Lightning are your priority, pick Strike.
River is the dream choice (0% fees, Bitcoin-only), but it's US-only. If you're American reading this, stop here and go use River. For the rest of us in Europe, Relai is the closest thing we have.
Pocket Bitcoin is worth considering if you only want bank transfers and want to minimize fees. But Relai's app experience is so much better that most users will prefer paying the slight premium.
Who Should Use Relai?
Great fit
- ✓European or Swiss Bitcoin buyers who want self-custody without extra steps
- ✓DCA buyers who want a set-and-forget auto-invest into their own wallet
- ✓Beginners who want the simplest possible Bitcoin buying experience
- ✓Users who value Swiss regulation and MiCA compliance
- ✓Anyone who wants Apple Pay or Google Pay for Bitcoin purchases
Not ideal
- ✗Fee-sensitive buyers (use Kraken Pro at 0.26% or Strike at ~0.3%)
- ✗Active traders who need an order book and limit orders (use Kraken)
- ✗Heavy Lightning users who send and receive daily (use Strike)
- ✗US-based users (Relai is not available; use River)
- ✗Anyone who needs desktop access (Relai is mobile-only)
The Verdict: 7.5 out of 10
Relai does one thing exceptionally well: it puts Bitcoin directly into your self-custodial wallet with zero friction. For European buyers who want a DCA strategy that doesn't require them to think about withdrawals, custody, or exchange risk, Relai is the best option available. Full stop.
It loses points on fees. At 0.9%, you're paying a meaningful premium over Kraken (0.26%) and Strike (~0.3%). On a €12,000 annual DCA, that's €108 in fees versus €31 on Kraken Pro. Some people will gladly pay that premium for the self-custody convenience. Others won't. Both positions are valid.
The mobile-only limitation matters less than you'd think. Most DCA buyers set up their recurring purchase once and then open the app maybe once a month to check their balance. You don't need a desktop for that.
Our recommendation: if you're in Europe and you want to stack Bitcoin without ever worrying about exchange custody, use Relai. Set up a weekly or monthly DCA, write down your seed phrase, and periodically sweep to a hardware wallet. It's the simplest, safest way to accumulate Bitcoin on this side of the Atlantic.
Europe's Best Self-Custodial Bitcoin App
Relai earns top marks for self-custody and ease of use. It loses points for higher fees compared to Kraken and Strike, and for being mobile-only. For European DCA buyers who want Bitcoin in their own wallet from day one, nothing else comes close.
Frequently Asked Questions
Is Relai safe to use?
Relai is a Swiss company registered with the VQF (a FINMA-approved self-regulatory organization) and holds a MiCA license through the French AMF. Your Bitcoin is self-custodial, meaning Relai never holds your coins. You get a 12-word recovery phrase when you set up the app. If Relai disappeared tomorrow, your Bitcoin would still be accessible through any compatible wallet. That said, KYC is mandatory since October 2024, so Relai does hold your identity data. The combination of Swiss regulation, MiCA compliance, and self-custody makes it one of the safer options in Europe.
What are Relai fees?
Relai charges a 0.9% service fee per transaction with a referral code (1.5% without). On top of that, Relai applies a small price spread to all transactions, so the real all-in cost is closer to 1.1-1.3%. Bank transfers (SEPA) have no extra charge, but card payments, Apple Pay, and Google Pay add a 3.0% processing surcharge on top of the service fee. That means a card purchase actually costs around 3.9-4.3% total. Stick to SEPA transfers to keep fees low. If you set up a monthly savings plan, the first 100 CHF or EUR each month has no service fee. Compared to Kraken Pro at 0.26% or River at 0%, Relai is more expensive. But for a self-custodial European app with auto-DCA, the trade-off makes sense for many users.
Does Relai support Lightning Network?
Yes. Relai added a Lightning wallet in late 2024. You can send and receive Bitcoin over Lightning directly within the app. The implementation is still relatively new compared to Strike, which was built around Lightning from day one. For small, fast payments and transfers between wallets, it works well. For heavy Lightning use like paying invoices or running a node, a dedicated Lightning wallet like Phoenix or Breez might serve you better.
Can I use Relai without KYC?
No. Since October 2024, Relai requires full KYC (Know Your Customer) verification for all users. This was a regulatory requirement tied to their MiCA licensing. You need to provide a government ID and verify your identity before you can buy or sell Bitcoin. Earlier versions of Relai allowed small purchases without KYC, but that option no longer exists.
Is Relai available in the US?
No. Relai serves 23 European countries and Switzerland. Supported countries include Germany, France, Italy, Spain, Austria, Belgium, Netherlands, Portugal, Finland, Ireland, and more. It is not available in the United States, the UK, or most countries outside the EU/EEA. The iOS app is available in 6 countries on the App Store, while the Android app covers all 23. If you are in the US, check out River (Bitcoin-only, zero fees) or Strike (Lightning-native, ~0.3% fees) as alternatives.
How does Relai self-custody work?
When you create a Relai account, the app generates a 12-word recovery phrase stored on your device. Every Bitcoin purchase goes directly to a wallet you control. Relai never takes custody of your coins at any point. If you lose your phone, you can restore your wallet on any BIP-39 compatible wallet app using that recovery phrase. This is the same standard used by hardware wallets like the BitBox02 and Trezor.
What is the minimum purchase on Relai?
The minimum purchase on Relai is 50 CHF or 50 EUR. That applies to both one-time buys and recurring savings plans. It is low enough for most people starting out. Combined with the auto-DCA feature, you can set up a recurring buy of 50 EUR per week and start stacking sats without thinking about it.
Relai vs Pocket Bitcoin: which is better?
Both are Swiss Bitcoin-only apps with self-custody, but they serve slightly different users. Relai has a slicker mobile app, supports card payments and Apple Pay, and has auto-DCA built in. Pocket Bitcoin is more barebones, supports only bank transfers, but has slightly lower fees. Relai is better for most users who want convenience. Pocket Bitcoin is better if you only care about minimizing fees and already know what you are doing.
Can I sell Bitcoin on Relai?
Yes. Relai added sell functionality in 2025. You can sell Bitcoin from your Relai wallet and receive euros or Swiss francs directly to your bank account via SEPA. The service fee mirrors the buying side (0.9% with referral code plus the price spread). Since Relai is self-custodial, you also cover the on-chain network fee for sending Bitcoin from your wallet to complete the sale. This is a minor cost but worth knowing about.
Does Relai have a desktop app?
No. Relai is mobile-only. There is no desktop app, web interface, or browser extension. Everything happens on your phone. For most DCA buyers, this is fine. If you want desktop access for larger transactions or portfolio management, Kraken or River are better options.
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Start Stacking Sats in Europe
Relai makes self-custodial Bitcoin buying effortless for Europeans. Use referral code BITCOINDIY to get 0.9% fees (instead of 1.5%). Your long-term stack still belongs on a hardware wallet.