Transparency

Affiliate Disclosure

How Bitcoin.diy earns money, which companies we partner with, and why our reviews stay honest regardless of affiliate relationships.

Last updated: April 2026

Revenue Model

How We Earn Money

Bitcoin.diy is reader-supported. Some of the links on our site are affiliate links. When you click one and make a purchase (or sign up for a service), we may earn a commission. This commission comes from the company's marketing budget. It does not increase the price you pay.

Affiliate commissions typically range from 5% to 30% depending on the product category. Hardware wallet manufacturers tend to pay on the lower end. Exchanges and financial services tend to pay higher. We disclose this because we believe you should understand our incentive structure, even when it works exactly as intended.

This is the only way we earn money. We do not sell advertising space, accept sponsored posts, charge for reviews, or monetize your data. If we recommend a product, it is because we believe it is genuinely good for you.

Editorial Standards

Our Promise to You

Affiliate relationships never influence our reviews, ratings, or recommendations. Our editorial process is independent of our revenue model. Here is what that means in practice:

We buy our own products for testing whenever possible

We list genuine pros AND cons for every product, minimum three of each

If a product is bad, we say so, even if they pay generous commissions

If a product is great but has no affiliate program, we still recommend it

We never publish sponsored content disguised as editorial

Our ratings are based on testing and research, not commission rates

We do not accept products for free in exchange for positive reviews

We never rank products higher because they pay higher commissions

If a product we recommended later deteriorates, we update the review

We disclose affiliate relationships on every page that contains affiliate links

Technical Details

How Affiliate Links Work

When you click an affiliate link on Bitcoin.diy, you are redirected through our/go/system to the product's website. A referral cookie is placed in your browser, typically lasting 30 to 90 days depending on the partner. If you make a purchase within that window, the company attributes the sale to us and pays a commission.

You can always identify affiliate links by the/go/prefix in the URL. All affiliate links include the HTML attributes rel="nofollow noopener sponsored" and open in a new tab for transparency.

Privacy: We do not share your personal data with affiliate partners. The referral cookie is set by the partner's website, not by us. We do not track which specific users click which links. We only see aggregate commission reports.

Our Partners

Companies We Work With

We only partner with companies whose products we have reviewed and genuinely recommend.

Hardware Wallets

Coldcard, Trezor, Ledger, Foundation Passport, NGRAVE, BitBox02, Keystone

Bitcoin Exchanges

Swan Bitcoin, River, Strike, Relai, Kraken

Bitcoin Cards

Fold, Revolut

Tax and Tools

Koinly, CoinLedger

This list is updated as we add new partnerships. Not all listed companies have active affiliate programs. Some are recommended without any affiliate relationship.

Red Lines

What We Will Never Do

Accept sponsored content disguised as reviews

Rank products based on commission rates

Write reviews for products we have not tested

Promote exchanges that list altcoins as 'Bitcoin-focused'

Hide affiliate relationships in footnotes or fine print

Publish 'best of' lists ordered by payout instead of quality

Questions

Frequently Asked Questions

Does clicking an affiliate link cost me anything extra?+

No. The price you pay is exactly the same whether you use our link or go directly to the company's website. The commission comes from the company's marketing budget, not from your pocket.

Are your reviews paid or sponsored?+

No. We do not accept payment for reviews. We do not publish sponsored content disguised as editorial. Our review scores are based on testing, research, and real-world usage. Commission rates have zero influence on ratings.

What if I don't want to use your affiliate link?+

That is completely fine. You can always go directly to the company's website instead. We include direct links alongside affiliate links when possible. Using our affiliate link is a way to support the site at no cost to you, but it is never required.

How do I know which links are affiliate links?+

Affiliate links on Bitcoin.diy use our /go/ redirect system. If a link starts with bitcoin.diy/go/, it is an affiliate link. We also mark affiliate links with rel='nofollow noopener sponsored' in the HTML for search engine transparency.

Does Bitcoin.diy ever get paid to change a review score?+

Absolutely not. Our scores are based on product quality, security, usability, and value. If a company offered us money to change a score, we would decline and disclose the attempt. That has never happened, but if it did, you would hear about it.

How can I report a disclosure concern?+

Email us at hello@bitcoin.diy. If you believe we have failed to properly disclose an affiliate relationship or if you have concerns about our editorial independence, we want to hear about it. Transparency is not optional for us.

Questions About Our Disclosures?

If you have questions about our affiliate relationships or want to verify whether a specific link is an affiliate link, reach out. We are happy to explain.

hello@bitcoin.diy